TY  - BOOK
AU  - Gopalakrishnan, R.
AU  - Narayanan, R.
TI  - Wisdom for start-ups from grown-ups: discovering corporate ayurveda
SN  - 9780670091539
U1  - 658.421 
PY  - 2021///
CY  - Gurgaon
PB  - Penguin Random House
KW  - Start-ups
KW  - Corporate ayurveda
KW  - Grown-ups
N1  - Table of content

Section 1: Start-ups
1. The Call of the Wild
2. Ceuta and Cape Bojador Stories
3. Changing Landscape
4. Look before You Leap
Section 2: Grown-ups
5. The Importance of a Long Life
6. Companies Are like Human Beings
7. Growing-up Challenges
8. Secrets of a Long Life
9. Biographies of Grown-up Companies
10. The Secret Sauce


N2  - What makes some companies survive the test of time while others struggle and perish?
Corporations do not exist in isolation; they are always part of something else, something bigger-an ecosystem. Inspired by the secrets of shinise (Japanese companies dating back to the time of samurais), R. Gopalakrishnan and
R. Narayanan take a deep dive into the art of growing and sustaining a business. Over the forty-eight years of his close association with Unilever and Tata, Gopalakrishnan has gathered experiences and know-how about what makes companies tick, while Narayanan, having worked with Coca-Cola, Nestlé and then two start-ups of his own, has developed keen insights about angel investing and mentoring.
Wisdom for Start-ups from Grown-ups is the culmination of their collaborative effort to bring the best of what grown-ups have to offer to start-ups, presented in the form of all-important lessons.

https://penguin.co.in/book/wisdom-for-start-ups-from-grown-ups
ER  -