TY  - BOOK
AU  - Tripathi, Aalekh
AU  - Chawla, Gulzar Singh 
AU  - Vikram, R.
TI  - Institutional branding:how educational institutions brand themselves(CD)
U1  - SP2014/1976 
PY  - 2014///
CY  - Ahmedabad
PB  - Indian Institute of Management
N1  - Submitted to Prof. Dheeraj Sharma
ER  -