TY  - GEN
AU  - Cordoba, Alberto
TI  - Understanding the predictive analytics life cycle
SN  - 9788126552795
U1  - 658.4013 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India
KW  - Decision making - Statistical methods
KW  - Forecasting - Mathematical models
KW  - Business planning
N2  - This book contains a chapter for each of the phases of the development of a predictive initiative.  These phases are referred to as the analytic process life cycle.  The author presents case studies from different industries (e.,g., banking, mega resorts, mobile operators, healthcare, manufacturing and retail) in each chapter as well as used a different country to illustrate each phase--the intent is to describe the persons involved in these projects throughout the world.  The various phases presented are: idea, design, prepare, explore, model, communicate and measure.(http://www.wileyindia.com/understanding-the-predictive-analytics-lifecycle.html)

ER  -