TY  - GEN
AU  - Baesens, Bart
TI  - Analytics in a big data world: the essential guide to data science and its applications
SN  - 9788126550890
U1  - 658.4038 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India
KW  - Data mining
KW  - Business - Data processing
KW  - Management - Data processing
KW  - Big data
KW  - Management - Statistical methods
N2  - The book discusses the topic of Big Data and Analytics, which is now more relevant and actual than ever before.  It is written with a strong practitioner focus, not overly stressing the mathematical underpinnings but the business application instead.  It consists of real-life examples from the author's personal consulting and research experience (banking, retailing, government). The book includes an overview of visionary ideas and recent developments in the field with a tremendous potential to create strategic leverage in any business setting.(http://www.wileyindia.com/analytics-in-a-big-data-world-the-essential-guide-to-data-science-and-its-applications.html)
ER  -