TY  - BOOK
AU  - Fleming,Peter
AU  - Jones,Marc T.
TI  - The end of corporate social responsibility: crisis and critique
SN  - 9781849205160
U1  - 658.408 
PY  - 2013///
CY  - Los Angeles
PB  - Sage
KW  - Social responsibility of business
N2  - A strident approach backed up by extensive use of case studies presents the argument that most CSR-related activity aims to gain legitimacy from consumers and employees, and therefore furthers the exploitative and colonizing agenda of the corporation. By examining CSR in the context of the political economy of late capitalism, the book puts the emphasis back on the fact that most large corporations are fundamentally driven by profit maximization, making CSR initiatives merely another means to this end. Rather than undermining or challenging unsustainable corporate practices CSR is exposed as an ideological practice that actually upholds the prominence of such practices.
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ER  -