TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
TI  - Marketing decision making: a model-building approach
SN  - 0060440767
U1  - 658.802 
PY  - 1983///
CY  - New York 
PB  - Harper & Row
KW  - Marketing - Decision making - Mathematical models
N1  - Rev. ed. of: Marketing decision making / Philip Kotler. [1971]; Includes indexes; Bibliography: p. 809-858
ER  -