TY  - BOOK
AU  - NG,Irene C.L.
TI  - Creating new markets in the digital economy: value and worth
SN  - 9781107461703
U1  - 658.872 
PY  - 2014///
CY  - New delhi
PB  - Cambridge University Press
KW  - Information technology - Economic aspects
KW  - Technological innovations - Economic aspects
KW  - New products
KW  - Value
KW  - Market research
N2  - Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering. (http://www.cambridgeindia.org/showbookdetails.asp?ISBN=9781107461703)
ER  -