TY  - GEN
AU  - Wilson, Clint C.
AU  - Gutierrez, Felix
AU  - Chao, Lena M.
TI  - Racism, sexism, and the media: multicultural issues into the new communications age
SN  - 9781452217512
U1  - 305.8 
PY  - 2013///
CY  - Los Angeles
PB  - Sage Publications
KW  - Gender studies
KW  - Racism in mass media
KW  - Sexism in mass media
KW  - Mass media - United States
KW  - Cultural pluralism - United States
N1  - Includes bibliographical references (p. 275-290) and index

N2  - As our society becomes increasingly diverse, racial, ethnic, and gender inclusiveness and equality have taken on new life in the United States. The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone’s perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity.
ER  -