TY  - GEN
AU  - Davies, Greg B.
AU  - Servigny, Arnaud de
TI  - Behavioral investment management: an efficient alternative to modern portfolio theory
SN  - 9780071746601
U1  - 332.6019 
PY  - 2012///
CY  - New York
PB  - Mc Graw-Hill
KW  - Finance
KW  - Portfolio management
KW  - Asset allocation
N1  - Includes bibliographical references and index
N2  - "The main strengths of the book are how methodically the authors trace the history of efficient market pricing and then show how a more authentic view of markets can be used to one's advantage" (http://www.mcgraw-hill.co.uk/html/0071746609.html)
ER  -