TY  - BOOK
AU  - Sparks, Glenn G.
TI  - Media effects research: a basic overview
SN  - 9781111344450
U1  - 302.23 
PY  - 2013///
CY  - Australia
PB  - Wadsworth
KW  - Mass media - Research - Methodology
KW  - Mass media - Social aspects
N2  - MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.  (http://www.cengage.com/search/productOverview.do?Ntt=Media+effects+research
ER  -