TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Krishnan, Balaji C.
AU  - Parvatiyar, Atul
TI  - Legends in marketing. Jagdish N. Sheth 
SN  - 9788132103004(HB) (set of 8 volumes)
U1  - 658.90092  
PY  - 2010///
CY  - New Delhi
PB  - Sage Publications 
KW  - Marketing
KW  - Consumer behavior
KW  - Marketing - Management
ER  -