TY  - BOOK
AU  - Dasgupta, Sanjukta
AU  - Sinha, Dipankar
AU  - Chakravarti, Sudeshna
TI  - Media, gender, and popular culture in India: tracking change and continuity
SN  - 9788132107293
U1  - 302.230954 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - Popular culture - 21st century
KW  - Mass media and culture - India
KW  - Sex role in mass media
KW  - India - Social life and customs - 21st century
N2  - Media, Gender, and Popular Culture in India critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society.

The strength of this book is that it rejects grand narratives in favor of the micro-politics of daily living. In the course of exploring the metamorphosis of India, the authors succeed in dissolving the boundaries between mass/low culture, elite/high culture and local/national/global affiliations
ER  -