TY  - GEN
AU  - Putten, Alexander B. van
AU  - MacMillan, Lan C.
TI  - Unlocking opportunities for growth: how to profit from uncertainty while limiting your risk
SN  - 9788131725122
U1  - 658.1554 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.               
KW  - Investment analysis
KW  - Corporations - Valuation
N1  - Includes bibliographical references (p. 149-154) and index
N2  - Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. Drawing upon recent advances in financial analysis,  but without requiring a lot of math,  the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. Youll learn how to escape from the go/no-go vise and implement more flexible decision-making that considers all the business alternatives,  models,  and opportunities associated with each project. Youll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. The authors show how to define the scope of investment opportunities,  identify key drivers of potential profits,  document assumptions,  design out major risks,  and tease out key challenges and vulnerabilities
ER  -