TY  - BOOK
AU  - Rodgers, Buck F. G.
AU  - Shook, Robert L.
TI  - The IBM way: insights into the world's most successful marketing organization
SN  - 0060155221
U1  - 338.762138195 
PY  - 1986///
CY  - New York
PB  - Harper & Row
KW  - International business Machines Corporation
KW  - Computers - Marketing - Case studies
KW  - Electronic office machine - Marketing - Case studies
KW  - Marketing - Case studies
ER  -