TY - BOOK AU - Kothari, K. B. AU - Murty, A. G. K. TI - Role of opinion leaders in fertilizer promotion U1 - 631.8 PY - 1969/// CY - Ahmedabad PB - Faculty for Management in Agriculture and Cooperatives, Indian Institute of Management KW - Fertilizers and manures KW - Communication N1 - At head of title: Rural marketing communications ER -