TY  - BOOK
AU  - Kothari, K. B.
AU  - Murty, A. G. K.
TI  - Role of opinion leaders in fertilizer promotion
U1  - 631.8 
PY  - 1969///
CY  - Ahmedabad
PB  - Faculty for Management in Agriculture and Cooperatives, Indian Institute of Management
KW  - Fertilizers and manures
KW  - Communication
N1  - At head of title: Rural marketing communications
ER  -