TY  - BOOK
AU  - Churchman C. West 
AU  - Kuhn, Harold W.
AU  - Baumol, William J.
AU  - Green, Paul E. 
AU  - Detlefsen, Guy-Robert 
AU  - Langhoff, Peter
ED  - Market Research Council
ED  - Market Research Council 
TI  - Models, measurement and marketing
U1  - 658.8018 
PY  - 1965///
CY  - Englewood Cliffns. N.J.
PB  - Prentice-Hall
KW  - Marketing research
KW  - Marketing - Mathematical models
ER  -