TY  - BOOK
AU  - Robinson, Patrick J.
AU  - Luck, David J
TI  - Promotional decision making: practice and theory: a study in marketing management
SN  - B008LABWO4
U1  - 658.8 
PY  - 1964///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing surveys
KW  - Marketing research
ER  -