TY  - BOOK
AU  - Trump, Ross M.
AU  - Bell, Martin L.
AU  - Emory, William
AU  - Lapp, charles Leon
AU  - Robinson, George J.
AU  - Smith, Samuel V.
TI  - Essentials of marketing management
U1  - 658.8 
PY  - 1966///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing
ER  -