TY  - BOOK
AU  - Kotler, Philip
AU  - Andreasen, Alan R.
TI  - Strategic marketing for nonprofit organizations
SN  - 0138512051
U1  - 658.8 
PY  - 1987///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Corporations, Nonprofit - Marketing
KW  - Corporations, Nonprofit - United State
KW  - Marketing - Case studies
N1  - Rev. ed. of: Marketing of nonprofit organizations/Philip Kotler 2d ed. 1982

ER  -