Product profitability measurement and merchandising decision: a pilot study in retail food stores Buzzell, Robert Dow

By: Buzzell, Robert Dow
Contributor(s): Salmon, Walter J | Vancil, Richard F | Glover, John D [Collobrator] | Applebaum, William [Collobrator]
Material type: TextTextPublisher: Boston Division of Research, Graduate School of Business University of Michigan 1965Description: viii, 104 p.Subject(s): Marketing | Product managementDDC classification: 381.0185
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Books Vikram Sarabhai Library
KLMDC 381.0185 B8P7 (Browse shelf) Available 20530

A revision of study undertaken by the Pet Milk Company in 1963

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