Aspirations, enterprise strategy and sustenance of a start-up in a competitive environment: a study of developments in Air Deccan by M. R. Dixit and Others (Working Paper, No. 2007-11-03 2066)

By: Contributor(s): Material type: TextTextPublication details: Ahmedabad Indian Institute of Management 2007 Description: 41 pSubject(s): DDC classification:
  • WP 2007-11-03 (2066)
Summary: This paper studies the developments in Air Deccan, a start up in the Indian aviation industry and discusses the linkages among the aspirations of the entrepreneur, enterprise strategy and its sustenance in a competitive environment. It argues that the entrepreneur fails to sustain his/her enterprise and the aspirations if his strategic and operational choices and environmental responses to the choices create a resource or competence imbalance and constrain the entrepreneur. Based on its analysis and discussion, the paper delineates managerial themes like encyclopedic entrepreneurship, sustenance through co-sharing aspirations, managing first and fast mover advantages, dynamics of enterprise and its environment and competence management in start- ups.
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Working Paper Vikram Sarabhai Library WP 2007-11-03 (2066) (Browse shelf(Opens below)) Available WP002066

This paper studies the developments in Air Deccan, a start up in the Indian aviation industry and discusses the linkages among the aspirations of the entrepreneur, enterprise strategy and its sustenance in a competitive environment. It argues that the entrepreneur fails to sustain his/her enterprise and the aspirations if his strategic and operational choices and environmental responses to the choices create a resource or competence imbalance and constrain the entrepreneur. Based on its analysis and discussion, the paper delineates managerial themes like encyclopedic entrepreneurship, sustenance through co-sharing aspirations, managing first and fast mover advantages, dynamics of enterprise and its environment and competence management in start- ups.

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