Aspirations, enterprise strategy and sustenance of a start-up in a competitive environment: a study of developments in Air Deccan by M. R. Dixit and Others (Working Paper, No. 2007-11-03 2066)
Material type:
- WP 2007-11-03 (2066)
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Working Paper | Vikram Sarabhai Library | WP 2007-11-03 (2066) (Browse shelf(Opens below)) | Available | WP002066 |
This paper studies the developments in Air Deccan, a start up in the Indian aviation industry and discusses the linkages among the aspirations of the entrepreneur, enterprise strategy and its sustenance in a competitive environment. It argues that the entrepreneur fails to sustain his/her enterprise and the aspirations if his strategic and operational choices and environmental responses to the choices create a resource or competence imbalance and constrain the entrepreneur. Based on its analysis and discussion, the paper delineates managerial themes like encyclopedic entrepreneurship, sustenance through co-sharing aspirations, managing first and fast mover advantages, dynamics of enterprise and its environment and competence management in start- ups.
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