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Strategic marketing alliances, partnerships and networks: the logic of cooperation, roots, evolution and advantage by Prathap Oburai and Michael J. Baker (Working Paper No. WP 2006-02-03 1929)

By: Oburai, Prathap.
Contributor(s): Baker, Michael J.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 2006Description: 11 p.Subject(s): Marketing StrategyDDC classification: WP 2006-02-03 (1929) Summary: In this paper, we examine the phenomenon of cooperation and its evolution over time, and highlight the advantages of cooperative strategies in the workplace and in economic organization
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Working Paper Vikram Sarabhai Library
WP 2006-02-03 (1929) (Browse shelf) Available WP001929

In this paper, we examine the phenomenon of cooperation and its evolution over time, and highlight the advantages of cooperative strategies in the workplace and in economic organization

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