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Research reports - Publishing at what cost and quality? by S Sreenivas Rao and U K Srivastava (Working Paper, No. 1978/227)

By: Rao, S. Sreenivas.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1978Description: 14 p.Subject(s): Research | Publishing | Cost | QualityDDC classification: WP 1978 (227) Summary: By using a better reproduction technology than duplication and by having a judicious mix of alternatives, an educational/research institution can produce better research reports than it does now and that too at a lesser cost. Better marketing and pricing of the reports will not only recoup the initial investment but will also help in atleast not losing money. Hopefully, better presentation and larger dissemination will provide an incentive to the researchers to improve the substantive quality of their output. Another contribution is the easing of the pressure on the demand for paper, which is of some national significance. The four criteria - speed, accuracy, presentability, and cost - on which the mix reproductive technology is justified for educational institutions are relevant to other organizations like government and business offices.
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Working Paper Vikram Sarabhai Library
WP 1978 (227) (Browse shelf) Available WP000227

By using a better reproduction technology than duplication and by having a judicious mix of alternatives, an educational/research institution can produce better research reports than it does now and that too at a lesser cost. Better marketing and pricing of the reports will not only recoup the initial investment but will also help in atleast not losing money. Hopefully, better presentation and larger dissemination will provide an incentive to the researchers to improve the substantive quality of their output. Another contribution is the easing of the pressure on the demand for paper, which is of some national significance. The four criteria - speed, accuracy, presentability, and cost - on which the mix reproductive technology is justified for educational institutions are relevant to other organizations like government and business offices.

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