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Branding and online advertisement inventory management strategy for Indiamart.com by Aurvind Lama and Ganapathi Srinivas Lingala (Student Project)

By: Indian Institute of Management.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 2006Description: various.Subject(s): Branding | Online Advertising | Inventory management | B2B marketplace | Branding strategies | Project report (student)DDC classification: SP 2006/1267 Summary: This report studies present condition of India mart and suggesting branding strategy and advertisement inventory management strategy for the company in the current scenario so that it can maximize the revenue from the online advertisement business.
List(s) this item appears in: Brand_Student Project
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Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 2006/1267 (Browse shelf) Not for loan SP001267

Submitted to Prof. Arvind Sahay

This report studies present condition of India mart and suggesting branding strategy and advertisement inventory management strategy for the company in the current scenario so that it can maximize the revenue from the online advertisement business.

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