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Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project)

By: Raychaudhuri, Dronodeb.
Contributor(s): Lad, Suyash.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 2003Description: 65 p.Subject(s): Brand name products | Trade - marks | Advertising | Vadilal industries | Project report (student)DDC classification: SP 2003/983
List(s) this item appears in: Brand_Student Project
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Submitted to Prof. P. K. Sinha

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