Launching new products in competitive markets Skinner, Richard N.

By: Skinner, Richard N
Material type: TextTextPublisher: London Associated Business Programmes 1972Description: vi, 184 p.ISBN: 0304290823Subject(s): New products | Marketing | Marketing researchDDC classification: 658.83
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Books Vikram Sarabhai Library
KLMDC 658.83 S5L2 (Browse shelf) Available 69335

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