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Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket Yatish Chandola and Girish Batra (Student Project)

By: Chandola, Yatish.
Contributor(s): Batra, Girish.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1997Description: 50 p.Subject(s): Project report (student) | Consumer Behaviour | Supermarkets - Case studiesDDC classification: SP 1997/612
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Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 1997/612 (Browse shelf) Not for loan SP000612

Submitted to Prof. Gopal Naik

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