Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket Yatish Chandola and Girish Batra (Student Project)
By: Chandola, Yatish.
Contributor(s): Batra, Girish.Material type: BookPublisher: Ahmedabad Indian Institute of Management 1997Description: 50 p.Subject(s): Project report (student) | Consumer Behaviour | Supermarkets - Case studiesDDC classification: SP 1997/612
|Item type||Current location||Collection||Call number||Status||Date due||Barcode|
|Student Project||Vikram Sarabhai Library Students Project||Reference||SP 1997/612 (Browse shelf)||Not for loan||SP000612|
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Submitted to Prof. Gopal Naik