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Consumer behaviour and the practice of marketing

By: Runyon, Kenneth E.
Material type: materialTypeLabelBookPublisher: Columbus, Ohio Charles E. Merrill Publishing Company 1980Edition: 2nd ed.Description: xv, 486 p.ISBN: 0675081599.Subject(s): Consumer Behaviour | Consumers | Motivation research (Marketing) | Marketing researchDDC classification: 658.83
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.83 R8C6 (Browse shelf) Available 100355

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