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Distribution strategies in processed fruit and vegetable products by Prasanta Kumar Patra and Shanker Singh Bora (Student Project)

By: Patra, Prasanta Kumar.
Contributor(s): Bora, Shanker Singh.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1997Description: 43 p.Subject(s): Distribution | Strategy | Fruits and vegetables | Project report (student)DDC classification: SP 1997/607 Summary: The objective of the project was to study the sales and distribution methods being followed in the marketing of the food products in general and the processed fruits and vegetables products in particular and, how is it difficult from sales and distribution of other consumer goods and to suggest the strategies to be followed by a new entrant. An attempt has been made in the study to evaluate the existing sales and distribution methods being followed, how are these different from the other consumer goods and what sales and distribution strategies should be followed by the companies in future to service the customers better.
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Submitted to Prof. S. L. Bapna

The objective of the project was to study the sales and distribution methods being followed in the marketing of the food products in general and the processed fruits and vegetables products in particular and, how is it difficult from sales and distribution of other consumer goods and to suggest the strategies to be followed by a new entrant. An attempt has been made in the study to evaluate the existing sales and distribution methods being followed, how are these different from the other consumer goods and what sales and distribution strategies should be followed by the companies in future to service the customers better.

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