Normal view MARC view ISBD view

Branding and positioning of commodities by N. Sathish and Abdurahiman K. K. (Student Project)

By: N., Sathish.
Contributor(s): K. K., Abdurahiman.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1996Description: 62 p.Subject(s): Commodities | Branding | Project report (student)DDC classification: SP 1996/546 Summary: The paper deals with branding of commodities including brand positioning, brand name, brand extension, brand analysis. There is a brief description of cases related to tea, edible oil-Saffola, branding of flower, branding of honey-Dabur and Mother's Recipe-the pickle.
List(s) this item appears in: Brand_Student Project
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 1996/546 (Browse shelf) Not for loan SP000546

Submitted to Prof. S. L. Bapna

The paper deals with branding of commodities including brand positioning, brand name, brand extension, brand analysis. There is a brief description of cases related to tea, edible oil-Saffola, branding of flower, branding of honey-Dabur and Mother's Recipe-the pickle.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha