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Marketing strategy for a new entrant in the textile sector in India by N Satish and Goutam Datta (Student Project)

By: Sathish, N.
Contributor(s): Datta, Goutam.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1995Description: 152 p.Subject(s): Marketing Strategy | Textile industry | Project report (student)DDC classification: SP 1995/519 Summary: The project is a study of the macro-level scenario with respect to the Indian textile industry. A big company wants to enter the textile industry in India, so it has commissioned the authors to study the industry as a whole, the major player, completion and competitiveness, analysis of the industry scenario with reference to the Porter's framework etc. The authors have then proposed to identify and give a detailed description as to the various parameters involved in formulating the marketing strategy for the client company.
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Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 1995/519 (Browse shelf) Not for loan SP000519

Submitted to Prof. Samar Datta

The project is a study of the macro-level scenario with respect to the Indian textile industry. A big company wants to enter the textile industry in India, so it has commissioned the authors to study the industry as a whole, the major player, completion and competitiveness, analysis of the industry scenario with reference to the Porter's framework etc. The authors have then proposed to identify and give a detailed description as to the various parameters involved in formulating the marketing strategy for the client company.

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