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Marketing strategy in the pesticide industry - emerging trends by Rajiv Kumar (Student Project)

By: Kumar, Rajiv.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1995Description: 52 p.Subject(s): Marketing strategy | Pesticide | Emerging | Project report (student)DDC classification: SP 1995/518 Summary: The use of pesticides for pest control in the field of agriculture began slowly with the realization that the development of agriculture depends upon the prevention of loss due to pest infestation. The use of pesticides was emphasised due to the use of High yield seeds from the second five year plan. The increasing use of pesticides by the Indian farmers prompted many formulators, both Indian as well as Multinationals, to capitalize on this high growth sector. The use of pesticides in India started even before independence particularly for the control of mosquitoes. The consumption of pesticide in India is very less as compared to the world average and developed countries.
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Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 1995/518 (Browse shelf) Not for loan SP000518

Submitted to Prof. Vasant P. Gandhi

The use of pesticides for pest control in the field of agriculture began slowly with the realization that the development of agriculture depends upon the prevention of loss due to pest infestation. The use of pesticides was emphasised due to the use of High yield seeds from the second five year plan. The increasing use of pesticides by the Indian farmers prompted many formulators, both Indian as well as Multinationals, to capitalize on this high growth sector. The use of pesticides in India started even before independence particularly for the control of mosquitoes. The consumption of pesticide in India is very less as compared to the world average and developed countries.

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