Techno-feasibility analysis of the opportunities in the area of P. E. T. Bottles by Rajeev Balasurahmanyam (Student Project)

By: Material type: TextTextPublication details: Ahmedabad 1993 Indian Institute of ManagementDescription: Various PaginationSubject(s): DDC classification:
  • SP 1993/364
Summary: The introduction and commercialization of PET was pioneered to a large extent, by Eastman Kodak. Their broad experience in polyester chemistry gave them an early advantage in the bottle polymer business. The soft drink industry embraced the new package wholeheartedly. Consumers voted their preference for the light weight, shatte-resistant PET package for their soft drinks. In this report an analysis has been done on the market segment, size fragmentation, penetration and relative advantage of different segments and based on this analysis the market strategy has been proposed.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Reference Students Project SP 1993/364 (Browse shelf(Opens below)) Not for loan SP000364

Submitted to Prof. A. N. Oza

The introduction and commercialization of PET was pioneered to a large extent, by Eastman Kodak. Their broad experience in polyester chemistry gave them an early advantage in the bottle polymer business. The soft drink industry embraced the new package wholeheartedly. Consumers voted their preference for the light weight, shatte-resistant PET package for their soft drinks. In this report an analysis has been done on the market segment, size fragmentation, penetration and relative advantage of different segments and based on this analysis the market strategy has been proposed.

There are no comments on this title.

to post a comment.