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Brand strategy: brand extensions in the Indian context by Nachiket Pantvadiya and P. R. Ganpathy (Student Project)

By: Pantvadiya, Nachiket.
Contributor(s): Ganpathy, P. R.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1993Description: 44 p.Subject(s): Brand extension | New market | Project report (Student)DDC classification: SP 1993/319 Summary: The authors set out to develop a framework that could be applied to a decision making situation. The factors that were identified fell into three distinct categories: Brand/Company related; New market related and Extension related.
List(s) this item appears in: Brand_Student Project
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Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 1993/319 (Browse shelf) Not for loan SP000319

Submitted to Prof. Abraham Koshy

The authors set out to develop a framework that could be applied to a decision making situation. The factors that were identified fell into three distinct categories: Brand/Company related; New market related and Extension related.

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