Consumer image and attitude Myers, John G.
By: Myers, John GMaterial type: TextSeries: IBER Special publicationsPublisher: Berkeley, Calif. University of California, Institute of Business and Economic Research 1968Description: xii, 167 p.Subject(s): Consumers | Marketing researchDDC classification: 658.83
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|Books||Vikram Sarabhai Library||KLMDC||658.83 M9C6 (Browse shelf)||Available||38715|
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At head of title: Research Program in Marketing,., Graduate School of Business Administration, University of California