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Study of the marketing strategy of a formulator in pesticide industry by Jitendra Kumar Senapati and Sambit Satapathy (Student Project)

By: Senapati, Jitendra Kumar.
Contributor(s): Satapathy, Sambit.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1992Description: 80 p.Subject(s): Marketing strategy | Pesticides | Project report (student)DDC classification: SP 1992/297 Summary: Analysation of the present status of the pesticide industry in India, critical analysis of marketing strategy followed by formulators (a case study), which emphasizes on clear cut comparative analysis with respect to multinationals. The methodology used in this study was both primary and secondary data collected from different sources.
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Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 1992/297 (Browse shelf) Not for loan SP000297

Submitted to Prof. S.P. Seetharaman

Analysation of the present status of the pesticide industry in India, critical analysis of marketing strategy followed by formulators (a case study), which emphasizes on clear cut comparative analysis with respect to multinationals. The methodology used in this study was both primary and secondary data collected from different sources.

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