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Formulation of marketing strategy for hybrid seeds by Pramesh Arya and A.K. Tyagi (Student Project)

By: Arya, Pramesh.
Contributor(s): Tyagi, A. K.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1991Description: Various Pagination.Subject(s): Marketing Strategy | Seeds | Project report (student)DDC classification: SP 1991/283 Summary: The study aims at designing a sales promotion strategy based on what market wants, since the market is non uniform, the process will involve segmenting the market and recommending appropriate sales promotion mix. It is felt that in the present context, the taluka would be a homogeneous segment. To recommend a distribution strategy based on above segmentation. To design a feedback mechanism to ascertain efficacy of different sales promotion techniques used.
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Student Project Vikram Sarabhai Library
Students Project
Reference SP 1991/283 (Browse shelf) Not for loan SP000283

Submitted to Prof. S.P. Seetharaman

The study aims at designing a sales promotion strategy based on what market wants, since the market is non uniform, the process will involve segmenting the market and recommending appropriate sales promotion mix. It is felt that in the present context, the taluka would be a homogeneous segment. To recommend a distribution strategy based on above segmentation. To design a feedback mechanism to ascertain efficacy of different sales promotion techniques used.

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