Indian Institute of Management Ahmedabad

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Launching a new product

Contributor(s): Morley, John
Material type: TextTextSeries: Management in action seriesPublisher: London Business Books 1968Description: xii, 172 p.Subject(s): Marketing research | New productsDDC classification: 658.83
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.83 M6L2 (Browse shelf) Available 39545

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