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International marketing strategy for a consumer electronics company by Vivek Kumar and Yeshwanth Kumar (Student Project)

By: Kumar, Vivek.
Contributor(s): Kumar, Yeshwanth.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1991Subject(s): Project report (student) | Marketing Strategy | Consumer Electronics | Marketing Strategy - Consumer ElectronicsDDC classification: SP 1991/256 Summary: The aim of this project has been to study the consumer electronics market in the world, with specific reference to Black and White Television sets, and done with a view to developing a strategy for an Indian Consumer electronics firm.
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Student Project Vikram Sarabhai Library
Students Project
Reference SP 1991/256 (Browse shelf) Not for loan SP000256

Submitted to Prof. Abraham Koshy

The aim of this project has been to study the consumer electronics market in the world, with specific reference to Black and White Television sets, and done with a view to developing a strategy for an Indian Consumer electronics firm.

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