Study of Variables affeting consumer buying behaviour and consumers' perception of dresses vegetables by Balram Yadav, Rajesh Bhatia and Sanjeev Garg (Student Project)

By: Contributor(s): Material type: TextTextPublication details: Ahmedabad 1989 Indian Institute of ManagementSubject(s): DDC classification:
  • SP 1989/158
Summary: The objectives if the study are : 1. To study the status of processed food industry in India (2) To study the concept and market of dressed vegetables, (3) To study consumers' perception of dressed vegetables (4) To identify the consumer profile for dressed vegetables in terms of family income, occupation and family size (5) To find the purchase frequency of dressed vegetables and (6) to study the expectations of the retailers from the manufacturers of pressed food industry.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Reference Students Project SP 1989/158 (Browse shelf(Opens below)) Not for loan SP000158

Submitted to Prof. U. K. Srivastava

The objectives if the study are : 1. To study the status of processed food industry in India (2) To study the concept and market of dressed vegetables, (3) To study consumers' perception of dressed vegetables (4) To identify the consumer profile for dressed vegetables in terms of family income, occupation and family size (5) To find the purchase frequency of dressed vegetables and (6) to study the expectations of the retailers from the manufacturers of pressed food industry.

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