Study to develop an approach for testing a product concept (Bottled Coconut Water) by Atish Mitra (Student Project)

By: Material type: TextTextPublication details: Ahmedabad 1987 Indian Institute of MangementDescription: 16 p. ExhibitsSubject(s): DDC classification:
  • SP 1987/64
Summary: There is a large market for cold drinks in India due to its tropical climate. The market is crowded with large number of brands competing with each other. Recently a new trend has been noticed in the market. A move towards fruit drinks or the non-carbonated ones. Coconut water, one of the most natural drinks is considered worthwhile to find out acceptance of this drink if bottled and sold at a reasonable rate, as coconut is found in abundance in north India. This again would make a significant contribution to the agricultural sector as farmers would get better prices for selling coconuts.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Reference Students Project SP 1987/64 (Browse shelf(Opens below)) Not for loan SP000064

Submitted to Prof. C. Gopinath

There is a large market for cold drinks in India due to its tropical climate. The market is crowded with large number of brands competing with each other. Recently a new trend has been noticed in the market. A move towards fruit drinks or the non-carbonated ones. Coconut water, one of the most natural drinks is considered worthwhile to find out acceptance of this drink if bottled and sold at a reasonable rate, as coconut is found in abundance in north India. This again would make a significant contribution to the agricultural sector as farmers would get better prices for selling coconuts.

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