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Statistical for the Social Sciences (SPSS) student version 13.0 (This is with Book : Basic marketing research by Naresh Malhotra and Mark Peteson, 2nd ed.(CD)

Material type: materialTypeLabelBookPublisher: New Jersey Pearson Education, Inc 2006Description: With book at Acc No: 160603.Subject(s): SPSS technology | Predictive analytics technologiesDDC classification: D000787 Summary: Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSऍॴॴॴ Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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CD-DVD-VHS Vikram Sarabhai Library
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Reference D000787 (Browse shelf) Not for loan CD000787

Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSऍॴॴॴ Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

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