Indian Institute of Management Ahmedabad

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Innovation diffusion models of new product acceptance

Contributor(s): Mahajan, Vijay [Editor] | Wind, Yoram [Editor]
Material type: TextTextSeries: Series on econometrics and management sciences: v.5Publisher: Cambridge, Massachchusetts Ballinger Publishing Company 1986Description: xvi, 318 p.ISBN: 0887300766Subject(s): New products - Marketing - Mathematical models - Congresses | Consumers preferences - Mathematical models - CongressesDDC classification: 658.83
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.83 I6 (Browse shelf) Available 120171

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