Introducing communication theory: analysis and application West, Richard

By: West, Richard
Contributor(s): Turner, Lynn H
Publisher: New York McGraw-Hill 2007Edition: 3rd edDescription: xxix, 565 p.ISBN: 9780071252928Subject(s): Information theory | CommunicationDDC classification: 003.5 Summary: This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. New Features: " Revised "Critique and Closing" sections at the end of each chapter have incorporated the authors' 7 criteria for assessment, set forth in Chapter 3. "The Theory Connection" boxes from the second edition now appear exclusively on the book's companion website. "Theory Into Practice (TIP)" boxes in each chapter, which previously highlighted practical cases for each theory, now highlight students' ideas and practical uses for each theory, in the students' own words. " Expanded references sections at the end of each chapter provide annotated references of key works related to the chapter discussion. "Theory at a Glance" boxes in the theory-specific chapters summarize each theory in 3 or 4 sentences, to aid basic understanding."
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This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. New Features: " Revised "Critique and Closing" sections at the end of each chapter have incorporated the authors' 7 criteria for assessment, set forth in Chapter 3. "The Theory Connection" boxes from the second edition now appear exclusively on the book's companion website. "Theory Into Practice (TIP)" boxes in each chapter, which previously highlighted practical cases for each theory, now highlight students' ideas and practical uses for each theory, in the students' own words. " Expanded references sections at the end of each chapter provide annotated references of key works related to the chapter discussion. "Theory at a Glance" boxes in the theory-specific chapters summarize each theory in 3 or 4 sentences, to aid basic understanding."

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