Indian Institute of Management Ahmedabad

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Market planning for new industrial products Choffray, Jean-Marie

By: Choffray, Jean-Marie
Contributor(s): Lilien, Gary L
Material type: TextTextSeries: Ronald series on marketing managementPublisher: New York John Wiley & Sons 1980; Canada A Ronald Press 1980Description: xv, 294 p.ISBN: 0471049182Subject(s): Product management - Case studies | New productsDDC classification: 658.83
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.83 C4M3 (Browse shelf) Available 99025

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