Indian Institute of Management Ahmedabad

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Pioneering new products: a market survival guide Bobrow, Edwin E.

By: Bobrow, Edwin E
Contributor(s): Shafer, Dennis W
Material type: TextTextPublisher: Homewood Dow Jones-Irwin 1987Description: viii, 234 p.ISBN: 0870946218Subject(s): New Products | Marketing researchDDC classification: 658.83
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Books Vikram Sarabhai Library
KLMDC 658.83 B6P4 (Browse shelf) Available 111946

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