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Promotion: a guide to effective promotional planning, strategies, and executions

By: Ailloni-Charas, Dan.
Material type: materialTypeLabelBookSeries: Ronald series on marketing management. Publisher: New York John Wiley & Sons 1984Description: xi, 281 p.ISBN: 0471080608.Subject(s): Marketing | Sales promotionDDC classification: 658.82
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.82 A4P7 (Browse shelf) Available 103790

"A Ronald Press Publications"

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