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Innovation and entrepreneurship

By: Bessant, John.
Contributor(s): Tidd, Joe.
Material type: materialTypeLabelBookPublisher: Chichester John Wiley & Sons, Inc. 2007Description: xii, 462 p.ISBN: 9780470032695.Subject(s): Creative ability in business | EnterpreneurshipDDC classification: 658.421 Summary: "Developed for courses at both undergraduate and postgraduate level, ""Innovation and Entrepreneurship"" is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons."
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Books Vikram Sarabhai Library
Slot 2087 (2 Floor, East Wing) 658.421 B3I6 (Browse shelf) Available 164389

"Developed for courses at both undergraduate and postgraduate level, ""Innovation and Entrepreneurship"" is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons."

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