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Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company

By: Lodish, Leonard M.
Contributor(s): Morgan, Howard L | Archambeau, Shellye.
Material type: materialTypeLabelBookPublisher: New Delhi Wharton School Publishing 2007Description: xv, 318 p.ISBN: 9788131713778.Subject(s): New business enterprises - Management | Business enterprises - Management | Marketing - Management | EnterpreneurshipDDC classification: 658.8 Summary: "Marketing That Works"" introduces breakthrough marketing tools, tactics, and strategies for differentiating a company around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this books techniques are relentlessly entrepreneurial."
List(s) this item appears in: 2.MARKETING
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"Marketing That Works"" introduces breakthrough marketing tools, tactics, and strategies for differentiating a company around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this books techniques are relentlessly entrepreneurial."

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