The telephone interviewer's handbook: how to conduct standardized conversations

By: Gwartney, Patricia AMaterial type: BookBookPublication details: San Francisco Jossey-Bass/Wiley 2007Description: xix, 315 pISBN: 9780787986384Subject(s): Interviewing | Telephone surveys | Market surveysDDC classification: 658.31124 Summary: Survey organizations should make this handbook an integral part of their training of telephone interviewers. It covers in a clear and direct manner all aspects of the interviewing process and incorporates the latest knowledge about what makes effective interviewers in today's challenging survey environment.
List(s) this item appears in: Placements Preparation
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Books Vikram Sarabhai Library
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658.31124 W9T3 (Browse shelf(Opens below)) Available 164283

Survey organizations should make this handbook an integral part of their training of telephone interviewers. It covers in a clear and direct manner all aspects of the interviewing process and incorporates the latest knowledge about what makes effective interviewers in today's challenging survey environment.

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